Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers

When discussing the world's economy, it's often said that "If the U.S. sneezes, the whole world catches a cold."

That quote came to mind as I reflected on what Google's removal of right rail, paid search ads on desktops means to digital marketers as a whole. On one hand, it is the business decision of a single company. On the other, however, it is a change that impacts millions of advertisers, agencies, experts, and SEOs alike.

Indeed, it could be said that when Google sneezes, the whole of digital marketing gets a fever. This time out, it's a fever to determine what the loss of right rail paid ads means to advertisers—especially those focused on turning local searches into immediate business.

To answer that very question, we have assembled a stellar group of experts from across the local search landscape and have compiled their insights into our new whitepaper, available for download today. We'll also be spotlighting some of the contributions on the blog over the next couple of weeks.

Our contributors include:

• Steve Beatty, iProspect
• Adam Edwards, Reprise Media
• Erin Everhart, The Home Depot
• Damon Gochneaur, Aspiro Agency
• Beth Kahlich, Search Engine Academy Texas
• Casey Meraz, Juris Digital
• Lenny Pham, Yext
• Laura Rich, Street Fight
• Andrew Shotland, Local SEO Guide
• Christian Ward, Yext

We hope their insights prove beneficial, reduce any residual "Google fever," and ultimately, help drive more consumers to the front door of all your locations.

Onward,

Jeffrey K. Rohrs

Chief Marketing Officer, Yext