Consumers are starting to search for holiday gifts, and you only have so many opportunities to reach them. Now, more than any other season, your information better be accurate and up-to-date, or you risk losing out on those crucial holiday sales. There's still time to make sure your locations stand out online, and that your business gets found by searching customers.
Update Your Holiday Hours
Chances are your store hours will be altered in some way this season. Whether you are extending your hours, cutting them back, or not changing them at all, you must confirm your listed hours of operation for every upcoming holiday.
Google now alerts searchers to whether holiday hours are confirmed or not, and when one in four shoppers say they'll steer clear of a business if they feel uncertain about the accuracy of its listing, you risk losing business if you don't give this detail its due diligence.
Make Sure Your Location Information Is Consistent Everywhere
With 60% of smartphone owners planning to use their devices to find store locations during the holidays, location has become essential to the mobile experience. With the increasing reliance on services such as Uber and Lyft, it's more important than ever to have your business' location data accurate everywhere — not just on Google.
Make Your Locations Stand Out
According to Google, three in four shoppers who find helpful information in search results are more likely to visit a store. Stand out from the competition this season by creating a clear thread from your holiday ads, to local discovery and the in-store experience. Include seasonally relevant information about the kind of products and experiences visitors can expect to see. Use enhanced content and local pages to highlight holiday-related sales, in-store events, and other seasonal promotions that may convince high-intent shoppers to take the next step and walk through your doors.
Yext allows your business to set your holiday hours ahead of time to ensure customers know when locations are open. You can also use Yext to ensure your business data is accurate everywhere consumers search — and you can make any necessary changes and add enhanced content in real time.
Download The Yext Guide to Holiday Prep now and learn how to make your locations stand out this holiday season.
