Search Analytics
Search analytics and Conversion Tracking are available out of the box, so you can easily see how Search is driving clicks and conversions, increasing discoverability, and reducing support costs. Users can view analytics in digestible dashboards or build custom reports within the platform. Plus, report notifications send analytics directly to relevant users so you can easily meet your stakeholders' diverse reporting needs.
Real Time Analytics Dashboard
The Search Overview screen contains visualizations of the most relevant Analytics metrics for an experience. These metrics help strategically improve the search experience and highlight its value. View searches, searches that matched results from your CMS, clicks, and total value associated with engagement, plus snapshots of what recent users searched for and clicked on.
Conversion Tracking
Built-in Conversion Tracking tools track the clicks and conversions that can be attributed to your Search experience (plus Listings and Pages). You determine which customer actions constitute a conversion so you can understand the various Yext-powered experiences a user touches during their search journey. Click-based and tag-based conversion actions help you follow Yext-driven conversions — even if they occur on a non-Yext page.
Search Term Analysis
Review your Search Logs or easily analyze search trends and evaluate search quality with Yext's built-in Search Terms screen that normalizes query strings (for things like capitalization, leading and trailing whitespace, and punctuation) into a list of truly unique search terms sorted by popularity to see what users are really searching for. You can score the relevance of entities returned for each search term, assign statuses and labels, and leave notes to quickly provide feedback on search results.
Search Term Clustering
Automatically group together Search Terms with similar meaning to easily analyze the questions consumers are asking. This machine learning tool groups clusters by size and performance to optimize search experiences at scale. For example, a restaurant's relatively few searches for terms like "check my balance" and "gift card balance" could individually be overlooked, but when grouped, it's clear that users want to know more about gift card balances.
One Platform. Unlimited Solutions.
Drive revenue and delight customers
Transform site visitors into customers and learn more about what matters most to them with a dynamic AI site search on your website.
Capture and convert more local business with location listings. Turn maps, GPS apps, and local directories into your best marketing channel.
Your online reputation can win or lose you business. Generate, manage, and respond to reviews at scale with Reputation Management from Yext.
Empower customers and agents to self-serve
Enable customers to find instant answers to their support questions via FAQs, guides, tutorials, videos, ebooks, manuals, and more
Decrease case creation by recommending related content based on the issue being raised - right within the case submission form.
Resolve cases in record time with agent desktop search. Empower agents to drive faster case resolution as they troubleshoot customer issues at scale.
Answer your customers’ questions before they even reach your help site by improving your ranking and presence in search.
Deliver a seamless experience with in-app support. Allowing customers to seek help right within your app makes for a superior user experience.
Increase sales
Connect customers with relevant products, services and experiences from search to checkout.
Yext Pages has powerful tools to let you confidently launch, manage, and scale your business, by building stunning detailed product pages that capture high-intent traffic.
Boost your local online presence with Yext's local landing pages. Easily create and manage customized pages for each of your business locations, complete with accurate information, photos, and calls to action. Attract more customers and drive more sales with Yext's local landing pages.
Create an in-person sales experience online that available 24/7. Guide your customers towards the right products or services that align with their individual needs.
Make it easier for customers to find your products by connecting your physical and digital storefront.
Tailor product data in bulk to easily update information wherever customers shop your inventory.
Effectively manage all of your product data in one place and easily share details to third-party marketplaces.
Build shopping excitement and trust that fosters more purchases.
Turn each interaction into a long-lasting relationship by connecting better with shoppers at every step of their customer journey
Improve employee productivity and satisfaction
Employees need company information to do their jobs. Make it easy, fast, and fun to find with AI-powered workplace search solutions from Yext.
Build custom experiences fast
Build on the Yext platform for a fully custom AI search experience — fast. With SDKs, APIs, and robust documentation, the Yext Answers Platform provides the building blocks to create a bespoke search experience.
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