Show up everywhere customers search

Business listings are online profiles that display your business details — like name, address, phone, and hours — across Google, Apple Maps, ChatGPT, and hundreds more. They're important because customers rely on them to make decisions at key moments of intent. Accurate listings also build trust with search engines and AI platforms, boosting your visibility where it matters most.

On platforms like Google, Apple Maps, and Bing, search engines constantly cross-check your business information across the web. If your hours, address, or phone number don't match, it signals that your data may not be trustworthy. As a result, your business is less likely to appear prominently in search — meaning you risk losing customers at the exact moment they're ready to visit, call, or buy.

AI platforms like ChatGPT and Perplexity pull and summarize data from many different sites. If your information is incomplete or inconsistent, the AI may cite outdated, incorrect, or competitor information instead of yours. Accurate, structured data makes sure your brand is represented correctly and more often in AI-generated answers.

Yext helps makes sure your business information is always up-to-date and consistent everywhere customers search. That consistency builds credibility, reduces friction, and makes customers more likely to choose your brand. Search engines reward the same accuracy with higher visibility in results.

With Yext Listings, you can make sure your business data is always accurate, consistent, and complete across Google and 200+ other publishers. Google cross-checks your information across the web, so when your hours, phone number, categories, and other details are synced in real time, it builds trust and boosts your visibility. Yext also helps you add rich content like photos, FAQs, and attributes, so your profiles stand out to both Google and your customers.

AI platforms like ChatGPT don't let you log in to update your profile — instead, they pull from the same ecosystem of sources that Yext powers, like your listings, reviews, and local pages. With Yext Listings, your information is structured, connected, and kept accurate across hundreds of publishers. That consistency gives AI platforms reliable data to cite, making it more likely your brand shows up in answers. By keeping your information fresh and optimized everywhere, you're essentially training AI to recognize and trust your business.

Duplicate suppression with Yext scans publisher sites, flags potential duplicates, and removes them according to each publisher's best practices. This makes sure only accurate, current profiles appear in search results. Eliminating duplicates protects your brand and improves local SEO performance.

Yes, Yext supports industry-specific content like menus, products, and services. Restaurants can sync menus with UberEats, Yelp, and Google, while retailers can publish inventory data across relevant platforms. This makes sure customers always see the most accurate offerings.

Yes. With one update in Yext, your changes instantly sync to Google, Apple Maps, Yelp, Facebook, and more. You can even schedule seasonal hours or promotions in advance, making sure updates go live at the right time.

Yes, Yext integrates with CRMs, POS, and appointment systems, so updates flow automatically from internal systems to your listings. This eliminates manual work and makes sure customers always see the latest, most accurate information.

You can manage your information through Google Business Profile, but doing it location by location can be time-consuming and error-prone. With Yext, you can update your hours, address, phone number, photos, and more in one place, and those updates sync directly to Google in real time. That way, your customers always see accurate, up-to-date information. To learn more about how to claim your business on Google and strategies to optimize, check out our whitepaper: Yext's Guide to Google Business Profile.

AI platforms like ChatGPT don't have dashboards for brands to log into. Instead, they pull and cite information from across the web — including your website, listings, reviews, and third-party publishers. The best way to manage what AI shows about your business is to make sure your information is accurate and consistent everywhere it lives online. Yext helps structure and publish your data across 200+ trusted sources that AI relies on.

Yext continuously scans publisher sites to identify duplicates or outdated information. Yext allows you to suppress duplicate listings at any time, making sure only correct, authoritative data is visible to customers and search engines.

Direct publisher integrations keep updates consistent and accurate in real time. Yext's Listings Verifier and automated alerts also monitor live listings to confirm data accuracy, flagging issues before they impact visibility.

Yes, Yext dashboards show which listings are live, pending, or need updates. You get complete, real-time visibility into accuracy across every publisher, location, and region.

Yext Analytics ties your listings directly to business outcomes. You'll see impressions, clicks, calls, and directions alongside keyword insights and competitor benchmarks. This makes it easy to prove how local SEO drives customer actions and revenue.

With Yext Listings, you get robust reporting on impressions, clicks, conversions, and customer engagement across search engines, maps, directories, and more. Thanks to our direct integrations with 200+ publishers, Yext is able to track analytics from more sources than most providers — giving you a fuller picture of how customers are discovering and interacting with your brand. You can break down results by location, publisher, or keyword to see what's working, optimize your presence, and clearly demonstrate ROI.

Yext has the largest listings network of direct integrations, so updates are instant and accurate. Competitors often rely on slower data aggregators or scraping, which delays updates and reduces trust. Yext also optimizes your data for AI discovery, giving you future-proof visibility. And because your business information is structured in Yext's Knowledge Graph, every detail — from locations and hours to services and menus — is interconnected. That means when you make a single update, it cascades everywhere automatically, ensuring consistency and saving you time.

Brands choose Yext for its unmatched publisher network that is proven to deliver higher results. According to a study conducted by Yext Research, locations syncing more than 75% of Yext's network saw a 186% increase in website clicks from Google, while those who synced to fewer publishers saw lower impact. The data also showed that over 17% of a typical location's website traffic came from non-Google publishers.

Traditional SEO tools focus on ranking in search engines, but they don't address how AI platforms like ChatGPT, Gemini, or Perplexity surface answers by citing sources. Yext gives you a unique edge by structuring your data in a Knowledge Graph and syncing it in real time to 200+ trusted publishers — so when AI models look for information, they find and cite your brand accurately, boosting visibility in this new search landscape.

Yes, Yext protects data with encryption, enterprise-grade security, and compliance features. Role-based access and audit logs support safe, accountable management at scale.

Yes, Yext allows you to assign roles, approvals, and access levels by user, team, or region. This keeps global workflows secure and consistent across thousands of locations.

Absolutely — Yext is built to handle global enterprises with thousands of locations. You can update once and publish everywhere instantly, no matter the country or language.

Yext integrates securely with CRMs, POS, and appointment systems through APIs. These connections make sure accurate updates flow automatically while protecting sensitive customer and business data.