As traditional search changes, Google's dominance is no longer guaranteed — and brands must rethink how they show up across AI-driven platforms. From real-world data challenges to rethinking local strategy, this session is packed with insights to help you stay ahead of the curve.
What You'll Learn
Why traffic from Google is declining — and what's replacing it
How AI search changes brand visibility at the local level
What today's smartest marketers are doing differently
The role of structured data in AI-generated responses
How Yext's Scout product is helping brands take action
Speakers
Mike Walrath, CEO, Yext
Rebecca Colwell, SVP Product Marketing, Yext
Who Should Watch
Marketing leaders in Retail, Financial Services, Healthcare, Hospitality, and Food — especially those managing local presence at scale.
Start building your brand's AI search strategy today
