Industry Insights
Yext Webinar: Optimizing for Google’s New Local Search Layout
Google recently removed ads from the right rail of its search engine results page, sending shockwaves through the Search Engine Marketing and Search Engine Optimization worlds. Now, the only search results users see above the fold for local queries are ads and the local pack (including the map), which makes appearing in that local pack more critical than ever before. Join us for our webinar Tuesday, March 29th, at 1pm ET, with Local SEO Guide's Andrew Shotland and Yext’s Raj Nijjer, to learn why Google made this change, how it impacts desktop and mobile, and how to optimize for this new local search layout.
Yext
Mar 24, 2016
Google recently removed ads from the right rail of its search engine results page, sending shockwaves through the Search Engine Marketing and Search Engine Optimization worlds.
Now, the only search results users see above the fold for local queries are ads and the local pack (including the map), which makes appearing in that local pack more critical than ever before.
Join us for our webinar Tuesday, March 29th, at 1pm ET, with Local SEO Guide's Andrew Shotland and Yext's Raj Nijjer, to learn:
- Why Google made the change and what it means for desktop and mobile.
- How it affects the balance between paid, organic, and local results on Google SERPs.
- Where to focus your efforts (and dollars) to minimize the impact on your search ranking and maximize your advantage.
Google's change in their search layout has huge implications for digital marketers, advertisers, and SEO experts worldwide. Click here to register today and learn how to stay ahead in the Google game!
