How to Win Digital and Real-World Traffic with Local Reviews

We are in an era of information overload. Customers are besieged by messages and signals, and increasingly turn to ratings and reviews as a shortcut to decide where to buy.

You know that reviews are important at the macro, brand level. But reviews at the location level are even MORE critical.

Location-based reviews reach potential customers at a moment of truth, often via mobile, when they are close to a purchasing decision. The best marketing in the world becomes dramatically less effective if location reviews aren't rock solid.

And, Google LOVES location-based reviews. They are perhaps the best example of the fresh, topical, authoritative content that search engines crave today.

Join Jay Baer: best-selling author of Hug Your Haters, President of content strategy firm Convince & Convert, and the most retweeted person in the world among digital marketers, on Monday, December 12 for a fast-paced and relevant program where you'll learn:

• Why reviews are important to the consumer-buying psychology
• The key differences between brand and location-based reviews
• How to handle first-party and third-party reviews
• The best ways to encourage more customers to leave reviews
• How to cover more SEO bases easily by balancing reviews

Jay Baer and Yext will have you laughing, crying, thinking, cursing, and pondering the future.

Register for the webinar today.