Insights From LocationWorld: #2 Mobile Is Your Front Door

Dave Byrne, Global Product Solutions Lead with Google, led the opening keynote on day two of LocationWorld 2016. During his talk, he provided a sneak peek into Google's latest offerings, and what those offerings will mean for the location technology industry — and all businesses — in the days ahead.

"Mobile has changed absolutely everything. If you're not investing in mobile now, you're already falling behind."

– Dave Byrne, Global Product Solutions Lead, Google | @davebyrned

Mobile bridges the gap between online and offline by enabling consumers to remain connected while they move about the physical world. It is the means by which consumers and marketers tap into the power of location. Think of your mobile experience as the front door to your business.

Byrne joined Google in 2008 as part of the Google Retail Client Services team across the UK and Ireland. In 2013, he joined the Customer Solutions and Innovations team, where he has been supporting Google Sales Teams and advertisers in over 20 countries across 4 continents, published articles on how to move marketing spend from a cost-centre to a profit-centre focus, and has worked on the communications for new product launches.

Check out more groundbreaking insights from LocationWorld 2016 in our latest whitepaper: 11 Key Insights from the Intersection of Location, Marketing & Technology. Download it today. And keep an eye on location.world for our 2017 speaker lineup.