Yext Hires Duane Forrester as VP of Industry Insights

Global leader in Location Data Management Adds Noted Search Engine Thought Leader.

Yext, the global leader in Location Data Management, announced the addition of Duane Forrester as Vice President of Industry Insights. The veteran search engine expert will spearhead Yext's global thought leadership and industry outreach efforts.

"Duane's proven expertise, industry knowledge, and passion for search make him an invaluable addition to the Yext team," said Jeffrey K. Rohrs, Chief Marketing Officer at Yext. "He will be a tremendous asset for our customers as they build their location data management strategies across an ever-evolving array of channels and devices."

Forrester joins Yext from Bruce Clay, Inc., one of the oldest digital marketing agencies in the United States, where he served as Vice President, Organic Search Operations, and led operations for organic and paid search, social, content and design. Previously, he worked at Microsoft both as Senior Program Manager for SEO and Webmaster Outreach at Bing.

"As consumers demand more intelligent search results, it's imperative that companies become the source of truth for the facts about their business," said Forrester, "I'm extremely excited to join the Yext team, as they are at the forefront of location data innovation. I've followed Yext for a long time and look forward to helping businesses better connect with consumers in the moments that matter."

Yext announces this hire on the heels of key additions to its leadership team and rapid expansion of its global footprint. The company recently announced the hire of President and Chief Revenue Officer Jim Steele and EVP of North American Enterprise Sales David Rudnitsky, both formerly of InsideSales and Salesforce. Yext also recently announced the launch of its Berlin office with the hire of Google Veteran Michael Hartwig as Managing Partner for Central Europe.