Insights From LocationWorld: #4 Your Self-Driving Future is Arriving Now

LocationWorld 2016 attendees heard from Loup Venture Co-Founder, Gene Munster, during the day two keynote address. Senior Writer at TechCrunch, Katie Roof, interviewed Munster about the role of location data in shaping the future of marketing and technology.

"It will be illegal for humans to drive in 30 years."

– Gene Munster, Co-Founder, Loup Venture; Former Managing Director & Service Research Analyst, Piper Jaffray

The autonomous vehicle race is driving tremendous investment in high-definition maps of every road, sign, stoplight, and pothole. But these cars also need to know about every location along your route. Imagine hopping into a car and saying, "Lyft, take me to the nearest grocery store that's open now." It's coming sooner than you think.

Gene Munster is the Co-Founder and Managing Partner at Loup Ventures. Prior to this, Munster served as Managing Director and Senior Research Analyst at Piper Jaffray. He joined Piper Jaffray in 1995. Munster has covered the Digital Media space since 1995, and has authored several key industry reports on technology. He is quoted frequently in key financial and technical news journals.

Read more groundbreaking insights from LocationWorld 2016 in our latest whitepaper: 11 Key Insights from the Intersection of Location, Marketing & Technology. Download it today.