Insights From LocationWorld: #6 Augmented Reality + Location Data

Participating in The New Age of Customer Exploration panel, Tony Pace joined on stage Alex Konrad, Staff Writer, Forbes; David Abelman, EVP, Marketing, Rite Aid Corporation; and Wendi Sturgis, Chief Customer Officer, Yext. The panel explored the increase of smartphone use in moments of intent. Pace and the rest of the panel emphasized the growing need for brands to evolve in order to meet customer expectations.

"Location data, partnered with augmented reality, presents new opportunities for marketers."

– Tony Pace, Founder, Cerebral Graffiti; Chairman, ANA; Former CMO, Subway | @cerebrlgraffiti

For many years, local search apps have provided us with a sort of rudimentary augmented reality through which we can learn about the world around us. With more powerful smartphone processors, the door has been opened for a true interactive experience that layers digital information over what we see in real time.

Tony Pace is a marketing leader who has driven change and built businesses and brands across the marketing and communications spectrum. Prior to Subway, Pace led Young & Rubicam and McCann-Erickson's multi-disciplinary efforts for major brands. Pace is currently the Chairman of the Association of National Advertisers and has a consulting practice, Cerebral Graffiti.

Read more groundbreaking insights from LocationWorld 2016 in our latest whitepaper: 11 Key Insights from the Intersection of Location, Marketing & Technology. Download it today.