Yext on Tour Recap: San Francisco

Yext on Tour made its third stop last week, this time in San Francisco. Attendees from all over the West Coast gathered in the city's artsy, waterfront Dogpatch district to discuss the latest trends in artificial intelligence, machine learning, and intelligent services.

Howard Lerman, Yext's Co-Founder and CEO, started the afternoon off with an enthusiastic presentation on the intelligent future. Then Marc Ferrentino and Erin Jaeger (Chief Strategy Officer and Director of Product Marketing, respectively) took over, giving an in-depth look at the latest innovations coming to the Yext Knowledge Engine. Then SEO expert (and Yext's VP of Industry Insights) Duane Forrester gave attendees a look — with Legos! — at how they should expect their roles to evolve as digital knowledge management takes hold throughout the industry.

The Pearl, located in San Francisco's Dogpatch district, is an airy, industrial event space with views of the bay and permanent art installations by Alexis Laurent.**"Structured data is changing jobs" – Duane Forrester, VP of Industry Insights, Yext

After the break, T-Mobile's Pete Francis shared his vision of how brands will harness new technology to get more personal with customers. And Google's David Byrne presented some of the company's latest insights and technological developments — and gave advice on how businesses should adapt.

T-Mobile's Pete Francis shared insights with Wendi Sturgis on how the company harnesses technology to reach its customers.

David Byrne shared Google's vision for the intelligent future and how businesses should prepare for it.

Christian Ward, Yext's EVP of Data Partnerships (left), closed out the event by leading a discussion on the intelligent future alongside Blue Moon Digital's A.J. Workman, Albertsons Companies' Travis Killion, Tailored Brands' Glenn Zabal, and Townsquare Interactive's Tim Pirrone.

What's a conference without cocktails? We closed out the afternoon mingling with our great guests — and taking in a great view of The Bay.

Check out #YextOnTour on Twitter for even more highlights and tweets from those who attended. Learn more about Yext on Tour and see where we're headed next.