Heard at ONWARD: HubSpot Reflects on the Next Decade of Marketing

During ONWARD, our own Howard Lerman sat down with HubSpot Co-Founder and CEO, Brian Halligan, for a discussion about how technology, marketing, and customer interaction have changed over the past 10 years, and what the next 10 years will hold.

During their fireside chat, Halligan reflected on HubSpot's inception, discussed the advancement of chatbots, and spoke about how marketing teams are evolving and pushing the envelope of creativity.

"It's a tricky and exciting time to be a marketer," Halligan said. "There are these big shifts in human behavior that all of us as marketers are trying to deal with."