Your Website’s Secret Weapon? Getting Developers And Content Creators To Collaborate

**Imagine a business is launching a series of new products: for example, a new line of women's sneakers. They'll need to create web experiences — specifically, product pages — for this new line, and the pages will need to be visually engaging, on brand, and perform well in search. And it will have to be done fast. Most teams utilize a combination of web developers and content creators to create these web experiences, but that's where they run into a significant challenge: lack of collaboration between these two teams. As a result, they lose valuable time. If a content creator wants to create or update a web page, they are dependent on developers to make front end changes. This leads to frustration by both parties: developers end up with a backlog of time-consuming content edits, while content creators have to wait a long time for developers to update websites. All are looking for a solution that boosts efficiency, but it hasn't come easily — until now. A better WYSIWYG tool makes collaboration possible There are a lot of WYSIWYG ("what you see is what you get") tools that are more suited for non-technical users, like content creators. But these tools are not developer-friendly, meaning that developers often require hyper-specialized knowledge of proprietary web development frameworks — which are difficult to work with and lack a robust development community. But it doesn't have to be this way. Today, there are WYSIWYG tools that make collaboration possible — and efficient — between technical and non-technical users. Here are the attributes you should look for in a best-in-class WYSIWYG tool:**Benefits of content creator and developer collaboration With a WYSIWYG tool that allows for full customization, content creators can:

• Create and assemble content for any channel
• Have the flexibility to build custom web experiences
• Preview, schedule, and publish multiple pieces of content at scale
• Work autonomously and eliminate dependencies on developers Developers can:
• Build a fleet of websites incredibly quickly (see it to believe it with this 58 second video)
• Leverage APIs to automate tasks and integrate with external systems
• Use a tech stack that they are familiar with (like JAMstack architecture or GitHub-based deployment flows)
• Create custom components on top of web experiences (search, locators, directory management)
• Spend less time on requests from content creators This is exactly what you can do with Yext's new visual editor, Studio. It's built on a modern JAMstack architecture and writes React allowing content creators and developers to collaborate easily. Developers can preload Studio with custom website components, while content creators can then take those components and visually modify the styling, layout, and interactivity within the user-friendly, Studio environment. Websites authored in Studio benefit from state-of-the-art, modern technologies that produce highly performant websites, such as static site generation and a global content delivery network. All of this leads to the creation of better, more engaging web experiences that are highly performant in search — and, you'll be faster to market and have to wait less time for updates to appear on your Pages. Click here to learn more, and sign up for our webinar on April 25th to view Studio in action — and see why you should build your website with Yext.**