How to Grow Beyond Listings with Yext

Every day, customers, employees, and partners look up your business online to find information. These questions are asked in dozens (if not hundreds) of places: search engines, websites, apps, voice assistants, and more.

Making sure your business information is consistent in all of these places is challenging. The answers to these questions are scattered throughout different sources, so they can be hard to find. This is exacerbated when each digital channel is managed by different teams.

It takes money, time, and designated resources to maintain each of these single-purpose applications. But if you don't manage each of these channels, you risk leaving your customers without reliable access to the information they need.

It seems like every business should be managing their information, right? But this is harder to accomplish without a vendor like Yext that can help you manage information across first- and third-party touchpoints.

Yext was founded in 2006 to help companies manage and drive discoverability via their third-party channels. More specifically, our Listings product made it easier for organizations to manage their multi-location marketing efforts across third-party search engines like Google, Bing, and over 200 other publishers.

With Reviews, you gain a wide variety of tools that help you manage your brand reputation online. For example, you can monitor and analyze reviews, respond to reviews using a number of intelligent response methods, and generate first-party reviews for your locations, people, products, and more. In addition, our Social product allows you to manage and amplify your brand's social presence across a variety of third-party sites like Apple, Facebook, Google, and Instagram, where you can create, respond, and track performance without leaving the Yext platform.

And we've expanded to help you manage your first-party channels, too: our customers use Pages to create search-optimized, high performance web pages. They can also combine Pages with Search and Chat — because the questions for your business don't stop after a user lands on your website.

In short, Yext ensures consistent, accurate information is available across the web so you're always in complete control of your brand. You need a vendor that can help you manage content across all digital touchpoints to meet customers wherever they are in their journey — and Yext is the only DXP vendor that manages both first- and third-party channels.

Do you use any Yext products today? If so, you already have access to Yext Content, a solution you can use to unify your content from all over the digital ecosystem into one place. With Content as your single source of truth, you can publish and manage accurate, brand-approved content across all your first- and third-party channels.

The Yext platform is designed to be flexible for your needs. You can use as many or as few Yext solutions as you like — you can:

• Manage first-party channels with Pages, Search, and Chat,

• Manage third-party channels with Listings, Reviews, and Social,

• Or mix and match solutions to manage the channels you and your customers care about the most

At the end of the day, your customers don't know whether they're on a first- or third-party channel — they just know they're interacting with your brand. Instead of managing each experience separately, you can work with Yext to digitally engage customers across channels and throughout their journey.

Here's an example of how you can use additional Yext solutions to achieve your unique business goals. With Yext, Three Mobile improved the customer experience on its own website, resulting in a 42% reduction in online support contacts — as well as a 25% increase in Google listings clicks and a 39% increase in clicks to their website.