Maximize Your Restaurant’s Reach with Google Structured Menus and Menu Viewer

Google recently launched the Menu Viewer in Google Search, including Structured Menus with dish photos. This update enhances the way users interact with restaurant menus, making it easier for them to find exactly what they're looking for. When searching for a specific restaurant location, like "Condado Tacos in East Liberty" these new features aim to provide a richer, more informative experience.

Here's what you need to know about the update – and how it might impact your brand.

Structured Menus is now available on the desktop version of Google Search. Previously only available on mobile, Structured Menus offers a detailed look at a restaurant's menu offerings. With menu highlights, users can see popular items and featured dishes, making the process of evaluating a restaurant or placing an order more convenient. Structured Menus aims to streamline the desktop search experience, providing all the necessary information in one place.

It also helps brands convert searchers, as 43% of final restaurant decisions are made after looking at the menu.*

The Menu Viewer on desktop search supports images, allowing users to see what dishes look like before they order or visit. This visual enhancement not only helps users make more informed choices but also adds an appealing aesthetic to the search experience.

This launch is an excellent opportunity to enhance your restaurant's digital presence. In the crowded digital landscape of multi-location restaurant marketing, leveraging Google's latest features is essential for success. Here's why you should consider adding your menus and including rich content like photos:

1. Increase Visibility

Adding your menu to Google's platform increases your restaurant's visibility. When users search for dining options in your area, a well-structured and visually appealing menu can make your restaurant stand out. Additionally, if users are searching for a specific dish like "baja shrimp tacos near me," your restaurant has the potential to be displayed through dish search experiences.

2. Engage Customers with Appetizing Visuals

Rich menus with images engage customers more effectively. Photos of your dishes can entice potential diners and give them a clear idea of what to expect, increasing the likelihood of them choosing your restaurant.

3. Highlight Special Dishes

Use Structured Menus to showcase your restaurant's highlights. Whether it's a signature dish or a seasonal special, highlighting these items can attract more attention and boost sales.

In today's digital era, every detail counts. Don't miss out on this opportunity to enhance your restaurant's digital presence with Google's Structured Menus. Embrace these features to captivate potential diners, drive foot traffic, and boost sales.

Want to learn how to use Google's new restaurant listings features to attract more customers? Click here to watch our webinar with Google and Condado Tacos and discover how you can optimize your restaurant's digital strategy today.

*Google internal data, 2022