Yext and what3words Help Brands Make Sure Customers Find Them

For more than 15 years, brands have looked to Yext to help them more easily manage their physical location information across digital channels like Google, Amazon Alexa, Apple Maps, Facebook, and more. That said, some brands face a challenge when traditional street addresses don't accurately pinpoint specific entrances or other important locations. This can make them challenging to find. That's where Yext's partner, what3words, comes in, with its addressing system that's changing the way we communicate location.

what3words has given every three meter square in the world a unique combination of 3 random words: a what3words address. This means that specific locations, like the entrance for a business, can be precisely pinpointed – whether it's a restaurant, storefront or private clinic. For example, the entrance to The Shard, a popular location to visit in London, can be found at ///stay.dimes.engage.

The collaboration between Yext and what3words helps users go beyond "traditional" data management, offering innovative solutions that transform the way users interact with location data.

Brandon Hire Station operates a network of branches across the UK, offering a wide range of equipment hire services. Recognizing the importance of accurate location data in driving more customer visits, Brandon Hire Station wanted to improve location accuracy and simplify branch navigation.

By integrating the Yext what3words plugin into its existing digital infrastructure, Brandon Hire Station easily assigned a unique what3words address to each of its branch locations. Then, these what3words addresses were incorporated into the company's online listings, website, and mobile app — driving consistency across all digital touchpoints. Customers could now easily find individual Brandon Hire Station branches using what3words addresses through the Yext-powered search functionality.

The benefits

1. Enhanced location accuracy: By leveraging what3words' precise addressing system, Brandon Hire Station improved the accuracy of its branch locations. Customers could now navigate directly to the entrance of each branch, eliminating the confusion and frustration associated with imprecise address data.

2. Better operational efficiency: With accurate location data readily available through the Yext platform, brands can streamline operational processes such as customer inquiries and directions. This improves efficiency and allows staff to focus on other aspects of customer service, rather than having to give directions.

3. Consistency across platforms: The integration of what3words into Yext ensures consistency across all online platforms and listings. Brandscan update information for their locations all in one place, and it will be automatically propagated to all connected platforms — reducing the risk of outdated or inconsistent information.

4. Improved customer experience: Increased location accuracy and simplified navigation contributed to an overall improved customer experience for Brandon Hire Station. Customers could now confidently visit its branches without the fear of getting lost, leading to increased satisfaction and loyalty, the brand explains.

Alex Hannaford from Brandon Hire Station says, "we were impressed with the seamless integration of what3words via Yext across our online platforms. The added functionality has made it easy for us to provide precise locations to our customers on the platforms that matter to us most, while ensuring consistency across them all. With the what3words and Yext plugin, locating our branches has never been easier. This innovative solution has not only enhanced customer experience, but also simplified navigation and improved operational efficiency for our team members across the business."

Thanks to the partnership between Yext and what3words, brands can direct their customers to any precise location using what3words addresses. This seamless integration allows businesses to populate Yext Content with what3words addresses in real-time. Through the app, brands are able to convert the latitude and longitude of each location entity into a what3words address and populate the what3words address field in Yext Content. This level of detail dramatically improves navigational experiences and enhances the overall customer experience, setting brands apart in an increasingly competitive digital landscape.

With the Yext what3words plugin, users can save time in finding the corresponding what3words address for each of their location entities, like retail stores, food services, office buildings, hospitals and other large organizations. Brands with many individual listings to manage can add precise addresses to their listing information across their digital platforms with ease.

Learn more about Yext's Location Listings solution — or install the what3words application here to effortlessly list precise 3 word addresses across all of your platforms.