Drive Customer Discovery on TikTok with Yext

As customers start more of their searches on social media, it can be challenging for brand marketers to reach them at the right moments. With TikTok now part of Yext's industry-leading Publisher Network, marketers gain a powerful tool to connect with Gen Z and other engaged users on one of the fastest-growing social media platforms.

Maintaining accurate information everywhere customers search is essential to driving engagement. This first-of-its-kind integration not only expands your brand's digital footprint but also keeps your strategy aligned with evolving customer behavior trends.

Social media is no longer just for engagement; it has become a critical channel for brand discovery. According to Yext's Digital Customer Journey in 2024 survey, 88% of customers now turn to social media for brand information. Further, users spend nearly 2.5 hours daily on social platforms, with TikTok leading in engagement time — making platforms like TikTok critical for reaching new audiences. Brands that embrace social platforms as part of their listings strategy are better positioned to capture the attention of their target audiences.

TikTok is often associated with very young users. But TikTok's rapid evolution from a social app to a robust discovery engine makes it a key platform for reaching customers of various ages. Nearly 40% of customers, including 64% of Gen Z and 49% of Millennials, now prefer using TikTok over traditional search engines like Google when searching for brand information. With over a billion users worldwide, TikTok provides a unique opportunity for brands to engage with audiences in a format that resonates.

As the customer journey becomes more fragmented, relying solely on traditional search engines is no longer enough. A recent Yext survey found that 94% of customers seek brand information beyond major platforms like Google, Bing, Facebook, and Apple, making it crucial for brands to diversify their presence across a broader range of discovery channels. TikTok's inclusion in a strong listings strategy helps brands maintain visibility and relevance, providing accurate information across all the touchpoints where people are searching. Embracing these emerging platforms is key to building a resilient digital presence that adapts to changing customer behaviors.

To navigate the complexities of today's fragmented search landscape, brands need a solution that unifies their digital presence across all major channels, from search engines to social media and beyond. Yext's integration with TikTok provides marketers with a scalable, AI-powered platform that connects every digital touchpoint. This helps brands manage their information at scale and maintain consistency. By leveraging Yext's comprehensive tools, marketers can increase customer engagement, drive visibility, and stay ahead in a competitive landscape. As the digital environment continues to evolve, Yext enables brands to optimize their marketing strategies, making sure they meet customers with the right information at the right time, no matter where the search occurs.

Click here to learn more about Yext's Publisher Network.