The digital landscape is evolving quickly, and if your clients aren't prepared, they could fall behind. One of the most significant shifts happening now? The AI search revolution. Platforms like ChatGPT, Google Gemini, and even social media sites like TikTok are shifting how customers search for information and find brands. As an SMB-serving organization, your clients are looking to you to help them navigate this change.
This might sound familiar. In 2007, the launch of the iPhone marked the beginning of the mobile revolution. Traditional advertising methods like print ads and billboards took a backseat as customers flocked to digital platforms. As a result, marketers had to rethink their entire approach — suddenly, a brand's website was no longer enough. Smartphones changed how people searched, and apps became new search engines.
Think of today's AI shifts as the mobile revolution all over again — except this time, the stakes are even higher. Here's what's happening, how you can prepare your clients, and how you can position yourself as their trusted partner through this transition.