Introducing Yext Scout: Your AI Search and Competitive Intelligence Agent

The search revolution isn't coming — it's already here.

AI-driven search has rewritten the rules of how brands connect with customers. But right now, brands are navigating this uncharted territory without a compass.

Every place you appear online — be it a blog, customer review, landing page, or Google Business Profile — feeds the AI models that shape what customers see. That's why brand visibility has never been more critical.

If you're not actively managing your digital footprint, AI is doing it for you – and it doesn't always work in your favor. But brands that act now will define the future.

And Scout will be your guide.

Scout is your search and competitive intel agent, built for this new era of search.

Scout tracks search presence, sentiment, and share of voice across AI search platforms – including ChatGPT, Google Gemini, Perplexity, and Grok. As your optimization champion, Scout provides prioritized recommendations you can deploy instantly within the Yext platform.

The goal? To give you the insights and tools you need to make sure you show up where it counts.

To optimize visibility, you must first know if you're even showing up in AI search.

You need answers to these age-old questions in a new environment:

1. How am I performing?

2. How do I compare?

3. What do I need to do next?

Scout breaks it down by tracking and analyzing:

• AI-search visibility: See how often you appear in search results and whether you show up in unbranded recommendations.

• AI-search sentiment: Find out where different AI platforms are looking for information about you and how they perceive and describe your brand.

• Traditional search performance: Monitor your rankings on Google and other traditional search engines and pinpoint which search terms drive traffic.

With all this intel, you know exactly where you stand. Now, it's time to get strategic.

Winning in search is about more than knowing where you rank — it's about knowing why competitors are ahead and what to do about it.

Scout makes it easy to:

• Identify local competitors. See which brands you're up against in each market.

• Track share of voice. Monitor which brands are gaining and losing ground.

• Benchmark progress. Understand how you measure up against key competitors.

• Zoom in or out. Track performance at national, regional, and hyper-local levels.

• Analyze competitor strategies. Learn what top-ranking brands do differently.

Knowledge is power. Scout turns raw data into competitive insights — so you're not just tracking rankings, you're learning how to win.But all the insights in the world won't drive results if you dont know what to do with them. Well, we have some good news!

Scout helps you take action by providing clear recommendations to boost your brand visibility and reputation. It also prioritizes actions to help you focus on the highest-impact tasks first.

AI-powered recommendations include things like:

• Updating listings to make sure your data is accurate and consistent everywhere

• Generating more online reviews to build trust with customers

• Posting local social media updates to drive engagement and boost credibility

• Making specific changes to local pages to optimize them for AI search

And because every aspect of your digital presence — listings, landing pages, reviews, social, and more – is managed on Yext's powerful platform, you can take immediate action.

When you combine Scout's deep insights with Yext's best-in-class platform purpose-built for managing digital touchpoints at scale, you're not just keeping up. You're setting yourself up to win in this new era of search.

This is a pivotal moment, and your unfair advantage is coming soon.

Join the Yext Scout waitlist.