Compliant Texting in Financial Services: 4 Real-World Ways to Use It

No one wants more emails. And phone tag? Hard pass.

Whether checking on a mortgage application status, asking about insurance coverage, or rescheduling a meeting with their advisor — texting is becoming the go-to way to stay in touch.

Need proof? Today, more than 55% of clients prefer texting over other forms of communication.

If your firm hasn't rolled out compliant texting yet but is thinking about it, this is your sign. Below are four simple and powerful ways to use texting in financial services — and why your clients will love it.

Speed matters when you're trying to win over a new client. A fast text reply can be the difference between "Lets talk!" and "I already went with someone else."

With compliant texting, you can:

• Follow up instantly: Use automated texts to follow up with new leads ASAP, even if your team's tied up.

Example: Leslie — thanks for filling out our pre-qual form! A mortgage expert will be in touch to answer all your questions within 24 hours.

• Send helpful reminders: An automated text is the perfect tool to use to remind a prospect of an upcoming meeting or ask follow-up questions in preparation for a call.

Example: "Amanda — I look forward to answering your estate planning questions on Monday at 2 pm. If you need to reschedule, just click here: link. Talk soon!"

Don't forget, prospecting applies to current clients, too. Send a quick text to proactively check on an upcoming renewal or to gauge interest in learning more about supplemental products or services.

When building rapport with clients, a short, thoughtful message can go a long way.

The appetite for texting also offers an immediate boost to your marketing and nurture programs. The average open rate for a text is 98%. Email? Only about 21%. Reply rates are also vastly different — 45% for text and just 8% for email.

Here's how you can reinforce value via text:

• Share helpful stuff: Have a guide or article that could be helpful to your client? Send it over in a friendly message.

Example: "Hi, Will! We just posted a Homeowners Guide on the blog: link. Thought of you since you just moved — let me know what you think!"

• Promote events: Whether youre hosting a webinar, seminar, or client appreciation night — texting makes it easy to invite the right people.

Example: "Jess — Im hosting a webinar on estate planning basics in two weeks. Thought you might be interested! Details here: link."

A strong texting strategy helps agents and advisors deliver value by being present and helpful — delivering personalized outreach without being pushy.

Texting is great for everyday communication, but it's especially useful in big or unexpected moments.

• Celebrate the good stuff: A quick text to say happy birthday or congrats on a milestone shows your clients that you're invested in their lives.

Example: "Happy 10th anniversary, Kris and Ashley! I've loved working with you these past five years. Here's to many more."

• Help in a crisis: When something urgent comes up (like a storm, outage, or market dip), texting lets you reach people fast — no email refreshes required.

Example: "Kim — theres a storm coming through LA this weekend. Bookmark this page link for updates. Let me know if you have any questions about your policy. Stay safe!"

In memorable, tough, or timely moments, a quick message goes a long way. It shows you're on it — and that you actually care.

Texting isn't just faster — it's friendlier. It lets you be helpful without making clients jump through hoops.

• Provide quick answers to questions: When a client needs a link, a document, or a yes/no answer, texting is the perfect tool.

Example: Alex — heres the insurance card you asked for: link. Let me know if you need anything else!

• Help keep accounts current: Connect your CRM to your texting platform to automatically send proactive — and friendly — billing and payment reminders.

Example: Hi Logan! Just a heads-up that your bill is due next week. You can pay here: link. Let me know if you have questions.

There are many ways you can use texting as a tool to make customer service better (and easier) for everyone.

From prospecting to service, compliant texting helps your team stay connected, responsive, and human. And we've only scratched the surface of what's possible. Ready to dig deeper? Check out the only compliance-enabled texting solution purpose-built for financial services.