Latest News: The Search Shift
Stay on top of the trends in how people search today.
Yext
Nov 13, 2024
Cut through the noise: your daily, no-fluff update on the biggest shifts in AI and search trends — for marketers, by marketers.
Week of November 11
Soon you may be having conversations with Google Search
Google is testing a voice-to-search feature that allows real-time, conversational follow-ups directly in Google Search. Users can ask follow-ups without retyping, and Google responds with links and AI-generated summaries.
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ChatGPT monthly usage now rivals Google Chrome
The use of generative AI tools is growing quickly, with ChatGPT leading with 3.7 billion visits — already surpassing Google Chrome.
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Nearly half of customers are turning to AI to find brand information
Yext's latest research reveals that while traditional search engines are still popular, customers often use multiple sources to find information about your brand.
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Week of November 4
ChatGPT Search is now out of beta
No more switching to search engines — ChatGPT is now a one-stop tool for AI answers and up-to-date info.
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Meta is reportedly working on its own AI-powered search engine, too
The search engine would reportedly provide AI-generated summaries of current events within the Meta AI chatbot.
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Apple Intelligence has launched on the iPhone, iPad, and Mac
The first set of features includes smarter notifications, a more capable Siri, and tools for rewriting text. It’s Apple’s first major AI push, but it’ll be far from its last.
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