CorePower Yoga Leverages Yext to Provide Brand Verified Answers Everywhere

CorePower Yoga, founded in Denver in 2002, strives to show the world the incredible, life-changing things that happen when an intense workout is rooted in the mindfulness of yoga. Through a variety of yoga classes, convenient times, and studio locations across the United States, CorePower Yoga provides a highly intense and incredibly mindful form of fitness.

"We really believe in the practice, the benefits of yoga — and want to bring it to as many people as possible," states Reena Saucedo, Digital Marketing Director. "As a team, in marketing and beyond, that is our focus and our goal."

When Saucedo joined CorePower Yoga, her first major initiative was to redesign the website. "One of the big questions we kept coming back to was, 'Who maintains the verification of our brand information across the web?'" she explains. "It was not uncommon to find a wrong phone number or address when searching for a studio because everything was manually updated. A former colleague suggested Yext as a more automated service that would help us maintain and manage our studio data."

Yext empowers brands like CorePower Yoga to manage the verified information about their brand across their websites, mobile apps, internal systems, and the entire Publisher Network — more than 150 maps, apps, search engines, GPS systems, and social networks including Google, Apple, Facebook, Bing, and Yahoo.

Since launching with Yext, CorePower Yoga has experienced 18% YoY growth in listing clicks — including clicks for directions, clicks to call, and website clicks. Additionally, the brand has managed to suppress over 1.9k duplicate listings.

"All our studios operate relatively the same. Our offers, hours, and basic data are consistent across studios," explains Saucedo. "Using Yext to update the information for all our studios at once takes something that was tedious and labor intensive, and makes it simple. It's a simple offering — and one that is so necessary for companies to keep their brand information consistent and accurate."