How Domino’s delivers accurate store information with Yext

With more than 20,000 locations in over 90 markets, Domino's Pizza has long been a household name - but the company comes from humble beginnings. In 1960, brothers Tom and Jim Monaghan paid just $1,400 to take the helm of a local pizzeria in Ypsilanti, Michigan. Since then, Domino's has grown to sell 3 million pizzas per day worldwide.

Today, over 98% of Domino's locations are franchise-owned. And with their number one priority being delivering top-tier food and service, many store owners don't have time for marketing initiatives like maintaining online listings. As the brand continued to grow rapidly, the Domino's team knew they needed a solution.

"Holiday hours were a big pain point for franchise owners. We wanted them to have tools that would help them make these changes easily, without disrupting their business. These stores are their livelihood, and we want to do whatever we can at the corporate level to make their lives easier," said Toni Morris, Domino's Senior Manager of Digital Performance Media.

Domino's needed to ease the burden of maintaining accurate listings off of both franchise owners and the company's lean corporate marketing team. "We knew we needed to work smarter, not harder," Morris said.

Yext began managing local online listings for Domino's more than 6,900 U.S. stores in 2019. The goal was to drive traffic and orders through updated and accurate listings.

"Being able to update information like holiday hours through the Yext platform has been crucial - otherwise we would have to go through multiple vendors, or even update the information manually, which we know can force human error a lot of the time," Morris explained.

In 2024, the companies' partnership evolved, with Domino's managing over 6,800 local pages with Yext's platform. With Yext, Domino's has a simple solution that ensures all store information is correct, without placing that burden on franchise owners.

Yext solutions have allowed Domino's to drastically simplify its online listings process. After incorporating pages into the partnership this year, Domino's has a one-stop solution for updating store information.

"It has been extremely valuable to have a tech stack that allows us to optimize listings and pages in a single platform - as well as having a single point of contact at Yext for support," Morris said.

The company's internal reporting capabilities have also been drastically improved as a result of the partnership, according to Morris.

"Having a platform that provides us with really quick reporting has been very valuable. We are constantly sharing with leadership, and Yext provides us with new data at the same pace we're reporting at."

She added: "We know people have a lot of trust in us, and choose our restaurants time and again. We want to make things easy for them. That means making sure we're easy to find, and really leaning on Yext's online listings and local pages solutions to do that for us."