High Tech

How Thryv® Saves Customers 20 Hrs/Wk with Yext Partner Integrations*

For more than a decade, Yext has helped Thryv give small business owners the ability to put office work on autopilot and kick their digital presence into high gear.

0M

external profile updates across 163K locations

0%

of their available publisher network delivers 43% higher click performance on Google

The Challenge

10 years ago, Thryv was looking for technology to help them better automate the overwhelming number of business listing updates they needed to make on behalf of their clients, who were small business owners.

Thryv's clients' main goal? Reach and engage more customers through more channels.

To help them meet this goal, Thryv needed a more efficient way for them to update their clients' business information everywhere. As Thryv enhanced its operational efficiency, the team knew they could scale and increase profitability while delivering outstanding results for the small businesses that depend on them.

We see big benefits from partnering with Yext. And so do our clients. As publishers change, and as search platforms change, too, Yext is right there. They're ready in what usually feels like real time to implement the technology changes that meet the moment. Working with Yext technology is a HUGE win.

Michael Greenberg

Dir. of Partner Strategy for Product

The Solution

10 years later, Yext continues to be Thryv's go-to partner for helping small businesses manage their digital presence with accurate, consistent, engaging brand information — everywhere.

The Difference

Thryv operates with a full in-house product team. With a mix of product engineers and operations experts, they've built their own UI that integrates with Yext, enhancing their customer's listing data with powerful insights.

  • In 2023, Thryv x Yext synced 1.4M external profile updates across 163K locations and +200 publishers.

  • Locations synced to more than 75% of their available publisher network outperformed other locations by 43% when it came to clicks on Google.

Thryv also makes the most of Yext's support team. With Yext's partnership, Thryv's in-house team builds out larger integrations and specific workflow processes to complement how they do business. Between the technical partnerships and Yext technology itself, Thryv can hum along with focus and efficiency.

As Greenberg notes, "Yext allows us to operate with a lean team. We can rely on Yext's data, analytics, and the APIs to do a lot of the legwork for us."

The partnership helps Thryv better serve their clients. Thryv and Yext share takeaways with both brands' product and engineering teams, so we can quickly make updates that enhance the platform and customer experience.

When asked about his favorite feature and benefit with Yext, Greenberg believes it's Listings, all the way. In fact, Yext Listings is part of every one of Thryv's platforms.

Yext’s direct connections and APIs are at the heart of the value proposition for us. Instead of having to update 60 listings one by one, with our Yext partnership, our clients can just go inside our Thryv platform and update their business information once. Then, the platform will push it everywhere. We’ve put what Yext can do at the heart of our own messaging: Save time for your business.

Michael Greenberg

Dir. of Partner Strategy for Product

Thryv has helped over 100,000+ small businesses become more productive, efficient, and organized — and as Greenberg attests, Yext will continue to be a partner in their future.

*Based on the survey sample of 181 clients. Calculations assume a 40-hour work week.

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