Entity Relationships

To deliver powerful online experiences, you need a comprehensive view of your business information, including the relationships that exist between each piece of data. Using the Relationship Custom Field Type in Content, it's easy to model relationships between entities to capture the nuances of your data, manage data at scale, and power downstream applications that use NLP and AI.

One Way & Two Way Relationships

The Relationship Custom Field Type supports both One Way relationships, which describe a relationship in a single direction, as well as Two Way relationships, which describe a mutual relationship. This enables you to model simple relationships (e.g., two related products), as well as more complex ones, like a set of businesses and the services they provide at each location. To learn more about Relationships in Content, read our Hitchhikers blog post here.

Flexible, Efficient Data Management

Entity Relationships make it easy to model the real world organization of your business in Content. Enter data once to surface it wherever it is relevant throughout your organization and prevent duplicative work when making ongoing edits to your data.

AI-Powered User Experiences

Entity Relationships in Content enable you to build even more powerful user experiences with Pages, Search, and more. Traverse Entity Relationships in Content to build dynamic Pages experiences — like for service-based location pages — and deliver answers to complex customer questions using our Search algorithms.

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