Competitive Intelligence & Search Tracker

The Share of Intelligent Search metric in your Search Tracker helps you measure how your entities perform in both branded and unbranded search. By evaluating how often and where your business appears in SERP (Search Engine Results Page), we estimate how likely a customer is to engage with your business. You can see how competitors rank against you by keyword and directly compare your Share of Intelligent Search to your competition.

Select the businesses you consider your direct competitors to compare your performance in your Search Tracker. Named competitors can be selected per entity to account for regional and local players. With Competitive Intelligence, you can see how you and these competitors stack up in searches for keywords you want to target.

In addition to named competitors, Search Tracker will also identify competitors that show up in the local packs for keywords you care about. Competitor detection can alert you to competitors you didn't know about so you can get a full view of the competitive landscape.

Reviews Competitive Intelligence allows you to see how your entities are rated in reviews compared to your local competitors on Google, Facebook, and TripAdvisor. With this tool, you can compare how you rank to see where you stand out and where you might fall short in market so you can optimize and remain competitive.

Assigning competitors to your entities and setting up your Search Tracker is easy, so you can hit the ground running and find out how you stack up to your competitors on the web. Helpful guides and learning materials make it simple to start using Competitive Intelligence with Yext.