Users and Access Control

User Groups are a way to designate or organize types of users in your account, independent of more granular permissioning. This includes organizing your users for workflows such as Suggestions approvals or identifying types of Users in your account.

Almost every screen in the platform, and in many cases each button, is gated behind a permission. This allows brands to customize each user's experience in the Yext platform to a very granular level. Each role is made up of a set of permissions that correspond to those screens or actions. Yext comes with several roles out of the box that include combinations of permissions that fit common personas, or users can define their own roles by hand-selecting each permission via our Custom Role Interface.

Using roles and permissions, you can choose what each user can do or see in the platform, while also benefiting from their contribution. For example, a franchise owner could be assigned the Entity Manager role which has access to specific entities, can update content, manage listings and reviews, view analytics, and create dashboards and reports for their entities.