Marketers widely recognize the value of social media, but the reasons why local social media marketing is important are evolving. Using survey data, this ebook reveals what marketers need to know to expand their reach and engage customers — both on and off social channels. Insights include:
1. Social is being used as a 'search engine' — not in addition to one. Over half (51%) of customers use social media platforms to search for products or services.
2. Social influences search itself. 69% of marketers say social media is important in their brand's overall SEO strategy.
3. Managing social channels on the global and local levels still poses a challenge for brands. 67% of respondents say that it's at least "somewhat difficult" to maintain consistency on local social channels.
4. Brands might not be leveraging all of the right channels. The survey reveals there there may be a disconnect between which social channels customers prefer and where brand marketers think they can drive engagement.
Ready to elevate your social media strategy?
Download the ebook to learn how to boost your brand's digital presence through effective social media marketing.