If your agency is like many others in the public sector, it's thinking more about how to deliver a strong customer experience (CX) to citizens. It may interact with citizens and conduct research, but collecting enough qualitative and quantitative data to assess and improve CX may be a challenge.
If this sounds familiar, your agency is in the Tactical phase of its CX maturity journey. How can you get to the next step of being Strategic – and improve citizen satisfaction as a result?
Download this guide to learn how to progress CX to benefit your agency and citizens alike. Inside, you'll find:
An overview of the CX Maturity Model
Common traits and challenges of the Tactical phase
How to progress to the Strategic phase
The benefits afforded to citizens as CX improves