Publications

The Yext Guide to Google Business Profiles

Your customers use Google to find you—be in control of the information they see

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Your search strategy needs an update.

The way customers discover brands has changed. AI search engines like ChatGPT and Perplexity are looking for the most trustworthy brands online. Your Google Business Profile (GBP) plays a critical role in that equation.

This guide will help you improve your GBP (formerly known as Google My Business). Learn how to set up your Google Business Profile — and attract more visitors.

What's inside:

  • GBP basics: Why your profile is the key to local search visibility

  • Claiming & verifying listings: Step-by-step instructions for single and bulk verification

  • Managing multi-location listings: Best practices for updating and optimizing profiles

  • Resolving common GBP issues: Fixing ownership conflicts, suspensions, and duplicate listings

  • Location openings & closures: How to keep profiles accurate during business changes

Download now to take control of your business profiles on Google.