VIDEO
The Customer Journey Game
Every journey begins with a search. In this Yext Talk, Christian Ward, Chief Data Officer at Yext, explores what game theory teaches us about how — and why — customers search the way they do.
VIDEO
The New Wave of Customer Support
Customer support teams are underwater. With the ecommerce market growing by 45% in 2020, historic demand has led to support ticket volume rising by 30% since last year. And the nature of these customer requests are only growing more complex in nature. How prepared are service teams to handle this modern era of customer support?
VIDEO
Your Website Is Pretty, But Is It Smart?
With more people shopping online than ever, your website needs to do more than just look good. In this Yext Talk, Alex Felsenstein, Creative Director at Yext, explains how designers can break the status quo by marrying form and function with a website experience that actually reflects what people do online everyday: search.
VIDEO
The Next Big Thing in Customer Delight
Every day, marketers set out to deliver the perfect ad on the perfect platform at the perfect time. We like to call that personalization, but it’s more like an interruption. In this Yext Talk, Lexi Bohonnon, SVP of Sales Engineering at Yext, discusses how a modern search experience is key to a great customer experience.
VIDEO
Building Trust in the Information Age
People are drowning in too much information, and they’re bouncing all over the place looking for answers. In this Yext Talk, Christian Ward, Chief Data Officer at Yext, explains the Information Overload Paradox — and explores how businesses can build trust through decentralized, natural language search.
VIDEO
The State of the Industry: What You Need To Know To Be Digital Best in 2021
The digital transformation is happening at warp speed. In this Yext Talk, Marc Ferrentino, Chief Strategy Officer at Yext, dives into the three key trends that the global pandemic is accelerating — and discusses how natural language processing and AI are rapidly changing consumer expectations.