Introducing Scout

Search Has Changed—
Your Strategy Should Too

Winning in search isn't just about Google anymore. AI platforms like ChatGPT and Gemini are changing how customers discover brands and they prioritize structured, accurate business data over traditional ranking factors and SEO tactics.

If you don't know how and when your brand appears across these new search ecosystems, you're already falling behind.

0M

Weekly active ChatGPT users*

0%

YoY increase in ChatGPT users**

0Days

Time for ChatGPT to reach 1M users***

Monitor brand visibility everywhere

Stay ahead of the AI search revolution. Scout monitors your brand's presence and sentiment across AI search platforms like ChatGPT, Google Gemini, Perplexity, and Grok—alongside traditional search engines like Google—at both the national and hyper-local levels.

Benchmark and surpass competitors

See where you stand and why. Scout benchmarks your search visibility against competitors, uncovers what's driving their success, and provides insights to help you take the lead in both AI and local search.

Get actionable insights to boost visibility

Eliminate guesswork with clear, data-driven recommendations. Scout prioritizes the most impactful actions to boost your visibility, enhance sentiment, and optimize rankings—ensuring AI search agents and human consumers find your brand first.

Turn insights into impact

Scout integrates seamlessly with the Yext platform, enabling you to implement changes that improve key visibility drivers like listings accuracy, online reputation, web content, and social presence—all in one place.

Sign up to be first on the waitlist

United States

I would like to receive tailored marketing communications from Yext and its affiliates regarding Yext products, events, offers, surveys and updates. Yext will process your personal data as described in Yext’s Privacy Policy.

FAQs

Scout gives you a real-time view of your brand's visibility and sentiment across AI search platforms like ChatGPT, Google Gemini, Perplexity, and Grok, as well as traditional search engines like Google. It benchmarks your performance against local competitors and provides actionable recommendations to improve your ranking and presence.

AI search platforms don't rank websites the way Google does. Instead of listing links based on SEO signals, AI models generate direct responses using brand knowledge from multiple sources. That's why it's critical to monitor how your brand is referenced and ensure your information is accurate.

AI-powered search delivers fast, conversational answers without requiring users to click through multiple links. Customers are increasingly turning to AI-driven platforms for direct answers, making it essential for brands to be visible where these searches happen.

Traditional search engines rank webpages based on factors like keywords, backlinks, and site authority. AI search pulls information from a broader range of sources and generates direct responses. This means your brand's visibility depends on having accurate, structured data that AI can easily access.

Scout is designed for multi-location brands in industries like retail, healthcare, financial services, and hospitality—brands that rely on local search visibility to attract customers.

Unlike traditional SEO platforms that focus solely on Google rankings, Scout gives you visibility into AI search platforms, tracks how your brand is referenced in AI-generated results, and provides competitive benchmarking—all in one place.

Scout helps you see how your brand stacks up against local competitors by analyzing visibility across AI and traditional search. It tracks sentiment and identifies winning competitor strategies that can apply to improve your performance.

Yes! Scout not only reveals how your brand appears in AI and local search, but also provides prioritized recommendations to improve visibility, sentiment, and competitive standing.

Scout provides clear, actionable recommendations, such as optimizing business listings, generating or replying to online reviews, improving structured data, and enhancing brand knowledge sources to boost your presence in AI search.

Scout is launching soon, and we're offering early access to select users. Join the waitlist to be among the first to explore AI search insights, competitive benchmarking, and visibility tracking as we roll out new capabilities.

loading icon

*Zdnet **Demandsage: Percent increase from 50M users in Jan ‘23 - 400M users in Feb ‘25. ***Wisernotify