Financial Services
Optimize Your Branches for Search With Branch Marketing
Connect your physical and digital storefront to capture consumers who search for banking products and services on the web.
Set your branches up for success
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Branches with complete, optimized listings receive 52% more clicks from local search
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Branches with 4 or 5 stars are positioned 9% higher in the local pack than those with 2 or 3 stars
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Businesses with AI-powered site search from Yext see 1.4x increase in site conversions
Give your branches the best opportunity to win in search
Complete and total control of your online presence
Google. Apple Maps. Amazon Alexa. Bing. Yelp. Consumers interact with your branches on hundreds of search engines, maps, voice assistants, and more — keeping them all up-to-date could require vast manual effort. Take a new approach and use direct integrations to manage your branch listings. This gives you total control over your online presence, as well as complete and optimized listings in more places.
Optimize landing pages for search
58% of searches don't include your brand name. For example: "life insurance near me." Drive more unbranded searches to your website with branch landing pages that are optimized for search.
Manage your branches’ reputation
Ratings and reviews not only tell potential customers what they can expect, but they also impact where and how your branches and ATMs show up in search.
With Yext, monitor, respond to, and generate reviews to win more business.
Answer questions on your website – intelligently
Take your branch locator to the next level. Yext site search understands natural language questions and returns direct answers — not just links.
Update once, update everywhere
Gone are the days of logging into Google and then your CMS to update information about your branches. Simply change your data in Yext and watch it update on your branch listings, pages, locator, and more.
Gain new customer intelligence
Take advantage of Yext analytics to truly get a holistic view of your performance in search, as well as natural language sentiment analysis tools to see specifically what contributes to positive and negative branch experiences.
A new framework that makes it easy to add content to your CMS from a variety of sources including a web crawler. Building your own CMS just became easier than ever.
Ensure fast and accurate updates for public facts about your business through more than 200 direct integrations
Monitor and answer consumer questions about your business and products, then sync pre-answered FAQs to pre-empt the most common queries.
Respond to your reviews from around the web from the Yext platform
Invite customers to share feedback across first- and third-party sites so you can understand their experiences, enhance their satisfaction, and benefit from boosted ratings and rank.
Analyze customer feedback at scale to understand what's working and what improvements you can make to the experience you deliver.
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